/* Telar — interfaz oscura, tipografía Instrument Sans + Inter, acentos por tema. */
:root{
  color-scheme:dark;
  --fondo:#0A0E1A;
  --fondo-2:#101729;
  --fondo-3:#17203A;
  --borde:#1E2942;
  --borde-2:#2E3C5E;
  --texto:#EAEEF9;
  --texto-2:#9DA9C4;
  --texto-3:#6E7A96;
  --c-geo:#7B8CFF;
  --c-pymes:#2DD4BF;
  --c-herramientas:#FBAF3A;
  --c-monetizacion:#FF5F9E;
  --acento:#7B8CFF;
  --acento-2:#B48CFF;
  --radio:14px;
  --ancho:1200px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;background:var(--fondo);color:var(--texto);
  font-family:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;
  font-size:1.0625rem;line-height:1.7;font-optical-sizing:auto;
  -webkit-font-smoothing:antialiased;
  background-image:
    radial-gradient(900px 480px at 78% -8%, rgba(123,140,255,.16), transparent 70%),
    radial-gradient(700px 420px at 8% 4%, rgba(180,140,255,.10), transparent 72%);
  background-repeat:no-repeat;
}
h1,h2,h3{font-family:'Instrument Sans',system-ui,sans-serif;font-weight:700;letter-spacing:-.03em;margin:0;text-wrap:balance}
p{margin:0}
a{color:var(--acento);text-decoration:none}
a:hover{color:var(--acento-2)}
code{font-family:ui-monospace,'SF Mono',Menlo,monospace;font-size:.88em;background:var(--fondo-3);border:1px solid var(--borde);padding:.12em .42em;border-radius:6px;color:#C9D4F5}
:focus-visible{outline:2px solid var(--acento);outline-offset:3px;border-radius:6px}
.saltar{position:absolute;left:-999px;top:10px;background:var(--acento);color:#0A0E1A;padding:10px 18px;border-radius:999px;z-index:60;font-weight:600}
.saltar:focus{left:12px}
.p-geo{--c:var(--c-geo)}.p-pymes{--c:var(--c-pymes)}.p-herramientas{--c:var(--c-herramientas)}.p-monetizacion{--c:var(--c-monetizacion)}

/* marca de hilos */
.hilo-m{display:block;width:var(--m,20px);height:var(--m,20px);flex:none}

/* cabecera */
.cab{position:sticky;top:0;z-index:50;background:rgba(10,14,26,.72);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--borde)}
.cab-in{display:flex;justify-content:space-between;align-items:center;gap:12px 28px;flex-wrap:wrap;max-width:var(--ancho);margin:0 auto;padding:14px 28px}
.marca{display:flex;align-items:center;gap:10px;color:var(--texto);font-family:'Instrument Sans',sans-serif;font-weight:700;font-size:1.3rem;letter-spacing:-.03em}
.marca:hover{color:var(--texto)}
.marca .hilo-m{--m:24px}
.cab nav{display:flex;gap:4px 8px;flex-wrap:wrap;align-items:center;font-size:.94rem}
.cab nav a{color:var(--texto-2);padding:7px 12px;border-radius:8px;font-weight:500}
.cab nav a:hover{color:var(--texto);background:var(--fondo-2)}
.cab nav a.nav-cta{background:var(--texto);color:#0A0E1A;font-weight:600;padding:7px 16px;border-radius:999px;margin-left:6px}
.cab nav a.nav-cta:hover{background:var(--acento);color:#0A0E1A}
main{max-width:var(--ancho);margin:0 auto;padding:0 28px 110px}

/* botones */
.acciones{display:flex;gap:12px;flex-wrap:wrap}
.boton{display:inline-flex;align-items:center;background:linear-gradient(135deg,var(--acento),var(--acento-2));color:#0A0E1A;padding:12px 24px;border-radius:999px;font-weight:600;font-size:.98rem;border:1px solid transparent;transition:transform .18s ease,box-shadow .18s ease}
.boton:hover{color:#0A0E1A;transform:translateY(-2px);box-shadow:0 14px 34px -12px rgba(123,140,255,.65)}
.boton.sec{background:var(--fondo-2);color:var(--texto);border-color:var(--borde-2)}
.boton.sec:hover{background:var(--fondo-3);color:var(--texto);box-shadow:none;border-color:var(--acento)}

/* portada */
.hero{display:grid;grid-template-columns:1.08fr .92fr;gap:64px;align-items:center;padding:96px 0 88px}
.hero h1{font-size:clamp(2.9rem,6.2vw,4.7rem);line-height:1.02;letter-spacing:-.045em;margin:0 0 22px}
.insignia{display:inline-flex;align-items:center;gap:9px;background:var(--fondo-2);border:1px solid var(--borde-2);color:var(--texto-2);border-radius:999px;padding:6px 14px 6px 10px;font-size:.84rem;font-weight:500;margin-bottom:26px}
.insignia .pt{width:7px;height:7px;border-radius:50%;background:var(--c-pymes);box-shadow:0 0 0 4px rgba(45,212,191,.16)}
.bajada{font-size:1.14rem;line-height:1.65;color:var(--texto-2);max-width:35em;margin:0 0 34px}
.marco{position:relative;border:1px solid var(--borde);border-radius:20px;background:linear-gradient(180deg,var(--fondo-2),rgba(16,23,41,.3));padding:22px;overflow:hidden}
.marco::after{content:'';position:absolute;inset:0;border-radius:20px;pointer-events:none;box-shadow:inset 0 1px 0 rgba(255,255,255,.06)}
.telar{display:block;width:100%;height:auto}
.urdimbre{stroke:#FFF;stroke-opacity:.07;stroke-width:1}
.pasada{transform-box:fill-box;transform-origin:left center;animation:tejer 11s cubic-bezier(.33,0,.2,1) infinite;animation-delay:calc(var(--i) * .26s)}
@keyframes tejer{
  0%{transform:scaleX(0);opacity:0}
  14%{transform:scaleX(1);opacity:1}
  72%{transform:scaleX(1);opacity:1}
  86%{transform:scaleX(1);opacity:0}
  100%{transform:scaleX(0);opacity:0}
}

/* secciones */
.bloque{padding:72px 0 0}
.cabecera-s{margin-bottom:34px}
.bloque h2,.mas h2,.lista h2{font-size:clamp(1.65rem,3.2vw,2.3rem);line-height:1.12;margin:0 0 10px}
.sub-s{color:var(--texto-2);font-size:1.02rem;max-width:46em}
.mas-link{margin-top:30px;font-weight:600;font-size:.98rem}
.lista h1{font-size:clamp(2.3rem,5vw,3.4rem);line-height:1.05;letter-spacing:-.04em;margin:70px 0 14px}
.lista .bajada{margin-bottom:44px}
.vacio{padding:28px;border:1px dashed var(--borde-2);border-radius:var(--radio);color:var(--texto-2);background:var(--fondo-2)}

/* tarjetas */
.rejilla{display:grid;grid-template-columns:repeat(auto-fill,minmax(304px,1fr));gap:20px}
.destacados{display:grid;grid-template-columns:1.25fr 1fr;gap:20px;align-items:stretch}
.cola{display:grid;gap:20px;align-content:stretch}
.tarjeta{
  position:relative;padding:26px;background:var(--fondo-2);border:1px solid var(--borde);
  border-radius:var(--radio);display:flex;flex-direction:column;overflow:hidden;
  transition:border-color .2s ease,transform .2s ease,box-shadow .2s ease;
}
.tarjeta::before{content:'';position:absolute;top:0;left:0;right:0;height:2px;background:linear-gradient(90deg,var(--c),transparent 72%);opacity:.75}
.tarjeta:hover{border-color:var(--borde-2);transform:translateY(-3px);box-shadow:0 22px 50px -26px rgba(0,0,0,.9)}
.tarjeta h3{font-size:1.32rem;line-height:1.22;margin:16px 0 11px}
.tarjeta h3 a{color:var(--texto)}
.tarjeta:hover h3 a{color:var(--c)}
.tarjeta .res{color:var(--texto-2);font-size:.98rem;line-height:1.6}
.tarjeta .leer{margin:auto 0 0;padding-top:22px;font-weight:600;font-size:.94rem;color:var(--c)}
.tarjeta .leer a{color:var(--c)}
.tarjeta.grande h3{font-size:clamp(1.75rem,3.2vw,2.35rem);line-height:1.08;margin:20px 0 14px}
.tarjeta.grande .res{font-size:1.08rem;max-width:34em}
.mini-faq{list-style:none;margin:24px 0 0;padding:20px 0 0;border-top:1px solid var(--borde);display:grid;gap:2px}
.mini-faq li{margin:0}
.mini-faq a{display:block;padding:8px 0;color:var(--texto-2);font-size:.95rem;line-height:1.4}
.mini-faq a::before{content:'';display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--c);margin-right:10px;vertical-align:middle}
.mini-faq a:hover{color:var(--c)}

/* metadatos */
.meta{display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center;font-size:.83rem;color:var(--texto-3)}
.meta a{color:var(--texto-3)}
.chip{display:inline-flex;align-items:center;gap:8px;color:var(--c);font-weight:600;font-size:.83rem;background:color-mix(in srgb,var(--c) 11%,transparent);border:1px solid color-mix(in srgb,var(--c) 26%,transparent);padding:4px 12px 4px 8px;border-radius:999px}
.chip .hilo-m{--m:15px}
.chip:hover{color:var(--c);background:color-mix(in srgb,var(--c) 20%,transparent)}

/* temas */
.temas{display:grid;grid-template-columns:repeat(auto-fit,minmax(252px,1fr));gap:20px}
.tema{position:relative;display:block;padding:26px;background:var(--fondo-2);border:1px solid var(--borde);border-radius:var(--radio);color:var(--texto);overflow:hidden;transition:border-color .2s ease,transform .2s ease,background .2s ease}
.tema::after{content:'';position:absolute;inset:-40% -10% auto;height:140px;background:radial-gradient(closest-side,color-mix(in srgb,var(--c) 42%,transparent),transparent);opacity:0;transition:opacity .25s ease;pointer-events:none}
.tema:hover{border-color:color-mix(in srgb,var(--c) 52%,var(--borde));transform:translateY(-3px);color:var(--texto)}
.tema:hover::after{opacity:.5}
.tema .hilo-m{--m:46px;margin-bottom:22px;position:relative}
.tema h3{font-size:1.22rem;margin:0 0 9px;position:relative}
.tema p{color:var(--texto-2);font-size:.96rem;line-height:1.6;margin:0 0 14px;position:relative}
.tema .cuenta{font-weight:600;color:var(--c);font-size:.86rem;position:relative}

/* índice de preguntas */
.preguntas{display:grid;grid-template-columns:1fr 1fr;gap:12px;list-style:none;margin:0;padding:0}
.preguntas a{display:flex;gap:13px;align-items:center;padding:15px 18px;background:var(--fondo-2);border:1px solid var(--borde);border-radius:11px;color:var(--texto-2);font-size:.99rem;line-height:1.45;transition:border-color .18s ease,color .18s ease,background .18s ease}
.preguntas a:hover{color:var(--texto);border-color:color-mix(in srgb,var(--c) 55%,var(--borde));background:var(--fondo-3)}
.preguntas .punto{width:6px;height:6px;flex:none;border-radius:50%;background:var(--c);box-shadow:0 0 0 4px color-mix(in srgb,var(--c) 18%,transparent)}

/* principios */
.tres{display:grid;grid-template-columns:repeat(auto-fit,minmax(252px,1fr));gap:20px}
.principio{padding:26px;background:var(--fondo-2);border:1px solid var(--borde);border-radius:var(--radio)}
.principio h3{font-size:1.12rem;margin:0 0 10px}
.principio p{color:var(--texto-2);font-size:.97rem;line-height:1.62}
.principio .barra{display:block;width:34px;height:3px;border-radius:2px;background:linear-gradient(90deg,var(--acento),var(--acento-2));margin-bottom:18px}

/* dos columnas */
.dos{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.panel{padding:30px;background:var(--fondo-2);border:1px solid var(--borde);border-radius:var(--radio);display:flex;flex-direction:column}
.panel h2{font-size:1.5rem;margin:0 0 12px}
.panel p{color:var(--texto-2);margin-bottom:22px}
.panel .acciones{margin-top:auto}
.glosa{margin:0 0 22px}
.glosa dt{font-weight:600;margin-top:16px;color:var(--texto);font-size:.98rem}
.glosa dd{margin:4px 0 0;color:var(--texto-2);font-size:.95rem;line-height:1.55}

/* franja patrocinio */
.franja{position:relative;display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap;margin-top:72px;padding:44px;border-radius:20px;border:1px solid var(--borde-2);background:linear-gradient(135deg,rgba(123,140,255,.14),rgba(255,95,158,.10)),var(--fondo-2);overflow:hidden}
.franja h2{font-size:clamp(1.45rem,2.7vw,1.95rem);margin:0 0 10px;max-width:22em;line-height:1.16}
.franja p{color:var(--texto-2);max-width:38em}

/* artículo */
.art-wrap{display:grid;grid-template-columns:minmax(0,710px) 234px;gap:64px;justify-content:center;max-width:1040px;margin:0 auto;padding-top:62px}
.art{min-width:0}
.art.solo{max-width:710px;margin:0 auto;padding-top:62px}
.art h1{font-size:clamp(2.2rem,4.6vw,3.3rem);line-height:1.05;letter-spacing:-.04em;margin:18px 0 18px}
.firma{font-size:.93rem;color:var(--texto-3);padding-bottom:30px;border-bottom:1px solid var(--borde)}
.toc{grid-column:2;grid-row:1;align-self:start;position:sticky;top:92px;font-size:.9rem}
.toc-t{font-weight:600;color:var(--texto);margin:0 0 14px;font-size:.88rem}
.toc ol{list-style:none;margin:0;padding:0;border-left:1px solid var(--borde)}
.toc li{margin:0}
.toc a{display:block;color:var(--texto-3);padding:7px 0 7px 16px;margin-left:-1px;border-left:2px solid transparent;line-height:1.35}
.toc a:hover{color:var(--texto);border-left-color:var(--c,var(--acento))}
.cuerpo{padding-top:36px;font-size:1.1rem;line-height:1.78;color:#D3DAEB}
.cuerpo h2{font-size:1.6rem;margin:2.2em 0 .6em;line-height:1.2;scroll-margin-top:96px;color:var(--texto)}
.cuerpo h3{font-size:1.16rem;margin:1.8em 0 .4em;line-height:1.35;scroll-margin-top:96px;color:var(--texto)}
.cuerpo p{margin:0 0 1.15em;max-width:70ch}
.cuerpo ul,.cuerpo ol{padding-left:1.3em;margin:0 0 1.2em}
.cuerpo li{margin:.45em 0;max-width:68ch}
.cuerpo li::marker{color:var(--c,var(--acento))}
.cuerpo strong{color:var(--texto);font-weight:600}
.cuerpo a{text-decoration:underline;text-decoration-color:color-mix(in srgb,var(--acento) 45%,transparent);text-underline-offset:3px}
.cuerpo a:hover{text-decoration-color:var(--acento-2)}
blockquote.resumen{
  margin:0 0 2.2em;padding:24px 26px;border:1px solid var(--borde-2);border-radius:var(--radio);
  background:linear-gradient(135deg,color-mix(in srgb,var(--c) 10%,transparent),transparent),var(--fondo-2);
  font-size:1.1rem;line-height:1.62;color:var(--texto);
}
blockquote.resumen strong{color:var(--c)}
.tabla{overflow-x:auto;margin:1.8em 0;border:1px solid var(--borde);border-radius:var(--radio);background:var(--fondo-2)}
table{border-collapse:collapse;width:100%;font-size:.95rem}
th,td{text-align:left;padding:13px 18px;border-bottom:1px solid var(--borde);vertical-align:top}
tr:last-child td{border-bottom:0}
th{color:var(--texto);font-weight:600;background:var(--fondo-3)}
.aviso{margin-top:2.6em;padding:18px 22px;border:1px solid var(--borde);border-radius:var(--radio);font-size:.95rem;color:var(--texto-2);background:var(--fondo-2)}
.mas{max-width:1040px;margin:96px auto 0;padding-top:52px;border-top:1px solid var(--borde)}

/* pie */
.pie{border-top:1px solid var(--borde);background:var(--fondo-2)}
.pie-in{max-width:var(--ancho);margin:0 auto;padding:58px 28px 64px;color:var(--texto-2);font-size:.95rem}
.pie-grid{display:grid;grid-template-columns:1.8fr 1fr 1fr 1fr;gap:40px;margin-bottom:44px}
.pie-id p{margin:0 0 12px;max-width:27em}
.pie-marca{display:flex;align-items:center;gap:10px;font-family:'Instrument Sans',sans-serif;font-weight:700;font-size:1.25rem;color:var(--texto);letter-spacing:-.03em}
.pie-marca .hilo-m{--m:22px}
.pie-t{font-weight:600;color:var(--texto);margin:0 0 14px;font-size:.95rem}
.pie ul{list-style:none;margin:0;padding:0}
.pie li{margin:9px 0}
.pie a{color:var(--texto-2)}
.pie a:hover{color:var(--acento)}
.chico{font-size:.87rem;color:var(--texto-3);max-width:64em;padding-top:30px;border-top:1px solid var(--borde);line-height:1.65}

@media (max-width:1060px){
  .art-wrap{grid-template-columns:minmax(0,710px)}
  .toc{display:none}
  .hero{gap:44px;padding:68px 0 64px}
}
@media (max-width:920px){
  .preguntas{grid-template-columns:1fr}
  .pie-grid{grid-template-columns:1fr 1fr;gap:34px}
  .destacados{grid-template-columns:1fr}
  .dos{grid-template-columns:1fr}
}
@media (max-width:760px){
  .cab-in{padding:12px 18px}
  .cab nav{gap:2px 4px;font-size:.9rem}
  .cab nav a{padding:6px 9px}
  main{padding:0 18px 80px}
  .hero{grid-template-columns:1fr;padding:44px 0 56px;gap:40px}
  .bloque{padding-top:58px}
  .franja{padding:30px;margin-top:58px}
  .panel{padding:24px}
  .art-wrap,.art.solo{padding-top:40px}
  .cuerpo{font-size:1.05rem}
  .pie-grid{grid-template-columns:1fr;gap:28px}
  .pie-in{padding:44px 18px 52px}
}
@media (prefers-reduced-motion:reduce){
  *{transition:none!important;animation:none!important;scroll-behavior:auto!important}
  .pasada{transform:none;opacity:1}
}

/* Cifras reales (página Patrocina) */
.cifras{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:14px;margin:1.4em 0 .6em}
.cifras div{padding:18px 20px;background:var(--fondo-2);border:1px solid var(--borde);border-radius:var(--radio)}
.cifras strong{display:block;font-size:2rem;line-height:1.1;color:var(--texto);font-family:'Instrument Sans',sans-serif}
.cifras span{display:block;margin-top:6px;color:var(--texto-2);font-size:.9rem;line-height:1.4}

/* Enlaces y contenido comercial: siempre visibles como tales */
.marca-com{font-size:.82em;color:var(--texto-2)}
.aviso-patro{margin:1.2em 0 0;padding:12px 16px;border:1px solid var(--c-herramientas);border-radius:var(--radio);font-size:.93rem;color:var(--texto-2);background:color-mix(in srgb,var(--c-herramientas) 8%,transparent)}
.aviso-patro strong{color:var(--texto)}